21 March 2011


Today, I'm going to be brave.

I'm going to ignore my insecurities and just go for it.

I'm going to enter a competition.

After days of lingering, wondering and pining over Yayer's latest comp, I've finally decided to just bite the bullet and have a stab at it [wow, morbid much?!]. Having found the competition on Julia's blog, through one of my endless trails through the blogosphere, I have to admit that Yayer was not a brand I was familiar with.

Had I visited their site before? Nope.

Had I heard of the brand? No.

Did I go and visit them anyway? Hell yes I did. And honestly? I was impressed.

As pompous as it may sound, I never really have high expectations of unfamiliar brands. Not as a result of an overwhelming self-assurance in brand knowledge, far from it. I suppose I just rely way too much on the high street, making me a little reluctant to branch out and see what else is on offer.

Well my friends, I've well and truly learnt my lesson. It turns out you can find your perfect shop online, and anyone who knows my style need only flick to Yayer's homepage to see that it's everything i yearn for.

If only the student budget would allow.

Everything on this site screams festival to me, from play-suits to tribal scarves, shirt dresses to bum-bags [oh how I miss the '90's] and the models' smooth nonchalance only adds to the glasto-vibe.

Effortlessly beautiful with my ombre'd hair, crazy-print top and leather look leggings? Yup... and what?

I love it. The whole lookbook is fab to be honest, all graffitied walls and graphic prints, but it's the vintage section of their website that really drew me in. With plenty to choose from I was a bit stumped when it came to deciding on my favourite item - you can go from granny-chic shirt dresses...

...to polka dot playsuits in just a click.

And that hat. Oh my. If only I could carry them off [I have ear issues. Let's not go there].

With so many prints and patterns to choose from, it seemed kind of overwhelming to decide on just one piece as my favourite. I mean, you're talking to a girl who spends half an hour deciding between a Twirl and a Picnic, so making my mind up was no mean feat. Nevertheless, I finally settled on something from their vintage knitwear section...

I know it's getting a little warmer now, and the days are officially getting longer [thank goodness] but I'm a bit of a knitwear obsessive. And a generally cold person at that. Hence why I'm always drawn to these super-chunky thick-knit jumpers, and I love how they've styled it here with simple cut offs and a crop top. I doubt I'd brave the latter, but I'd definitely wear it similarly. Throw in some chunky worker boots and a pair of Ray-Bans [I wish] and I'm there.

So there you go, a brief but hopefully tempting introduction to Yayer. Or maybe I'm just really late on the uptake and you all already know how great it is. Either way, you can rest assured I'll be spending my evenings browsing through their site, and keeping my fingers crossed for their competition! Remember to go and check out their facebook page and twitter too, and enter the comp here if you fancy : )

It seems that internet window-shopping isn't all that bad after all. Yayer indeed!


Sara Louise said...

i love yayer too !
Keep an eye on my blog for a Yayer giveaway !
hell yes .
although i do kinda wanna keep the yayer prizes for myself - fail

daisychain said...

I LOVE Yayer, I am frequently found drooling on to my keyboard whilst browsing the site!

juliaalice said...

love your entry, good luck! xxx

Alex said...

I've seen a few entries for this competition and I think this is my favourite so far - I adore the way you write!
Good luck, this totallly deserves to win :D

Is This Real Life? said...

I LOVE Yayer, They have some of the most amazing pieces! Its one of my fave online stores!
Big good luck vibes to you for the comp!

KylieDee said...

I've never visited Yayer, but i sure will now! Fab post!


Daria Hlazatova said...

thanks for your sweet comment! love the looks!

ching said...

ive been looking for an online shop lately and i think this one suits me best. ooooh i hope you win it.

Ash said...

ohhh these all look lovely, v quirky!
must have a wee look at the website, love discovering new ranges.

joana said...

happy for your Bravery!

Kaili said...

You just made my day! I have a new place to shop at! Love your blog!

kirstyb said...

i do love there cardis! and as for Pepsi - yuck yuck yuck! I will stretch to pepsi max if there is nothing else including water available! ha ha xxx

Anonymous said...

Good luck!!!

Vinda Sonata said...

good luck for the contest. i love your entry. i think you'll stand a chance :)

Brechje said...

i really like your bloG!
check mine if you like:


danniekate said...

ooh my, they are so lovely! best of luck missy :) xx

anthe said...

let me say this first: THANK YOU SO MUCH FOR WRITING THIS. this brand is brilliant. i'll keep my fingers crossed for you!
all the pictures you've posted are so beautiful..

Natasha said...

I came across Yayer via Llymlrs blog and I love it!! Wish i had unlimited money so i could buy all the nice things on there! xx

Melly said...

I like your entry, good luck. :)
Do you like follow each other? Let me Know. Have a great day. :)

Mo said...

Love this store. Great post. xx

Bonnie said...

Good luck!!!!
It's always nice to get the balls to do something unexpected, isn't it?

Twitter: @GlamKitten88

goodbadnfab said...

Your post is simply amazing! Loves it! I'm now subscribing to your blog on my google reader!

Please check out my blog when you get a chance.

a fashion lawyer by day, fashion police by night...I play at red carpet events, shop all over town, and live life in the fab lane in LA!

Joelle said...

YOU WON!!!!!!!!!!! Well done, that is amazing! Great blog post :)